New AIR app for Aveda

My second AIR app (the first for work) has been finished. It's an application that polls a web server and synchronizes a local database with any new media alerts.
It rose out of the need for Aveda Partners (aka AP's ... think regional managers) to have a quick and easy way to know of new media reviews on products. Previously, this was done via e-mail and caused some issues, like having many alerts in the inbox and having to sort through them all. AP's wanted the e-mail channel free for more sales related issues. They also wanted to have the ability to only download the full pdf alert for the one's they were interested in. This was especially important for AP's in Quebec, where some english alerts have had little value.
I learned quite a bit about AIR building it, like interacting with the local db and using icons. I also learned more about php building the back end.

I'm really looking forward to my next app... a rebuild of my Chart generator.

Unfortunately the application isn't publicly available but I have included a screenshot below.